"There are two or three different ways to explain our technology, depending on
the audience. We need content that will..."
"We've got plenty of slide presentations. What we need is a good, compelling
paper that pulls them together and..."
"People aren't always ready to buy our services, so we need to give them
interesting, valuable content in the meantime. That way, when it's time to
purchase..."
You
want your story out there, and you want it to be persuasive to your prospects. We help our clients tell their story through content that does the persuading
for them. Have a look:
|
The company we keep:
|
|
Representative Samples, by Vertical Market
Qualcomm Incorporated
 |
For
Qualcomm's Employee Communications group, venTAJA has conducted
interviews and written technical articles highlighting
innovative technologies evolving in different business units.
Topics include mobile commerce, product launches, spectrum
usage, wireless technology in healthcare,
corporate R&D projects and machine-to-machine applications.
|
|
The One with the Coolest Toy Wins •
New Kids on the Wireless Block |
MediaFLO USA
 |
MediaFLO
delivers television content to handsets and cell phones across
the USA from a broadcast operations center in California. Executives
and engineers conduct tours to showcase the operations center,
and MediaFLO engaged venTAJA to record, standardize and write a
combined technology overview/tour script (internal use
only) that
reconciled the technical nature of the tour with the diversity
of audiences.
|
| |
Tarari
 |
In its
critical first two years, Tarari's sales team faced the task of
educating prospects on the benefits of accelerating
high-performance computing applications. venTAJA wrote a series
of "caselets" - brief, anonymous success stories
describing real-world use cases of Tarari's technology -
including applications in telecommunications and life sciences.
|
|
Telecom caselet •
Life Sciences caselet |
Brew Mobile Platform
 |
In
launching its Developer Network Web site, the Brew®
Mobile Platform marketing team sought to reach two disparate
audiences: developers unfamiliar with Brew or programming in
general who need an introduction to the platform, and veteran
developers ready to dive in and write code. The team hired
venTAJA to write content for both audiences, including
technical news articles for new developers and What and
Why articles (release pending) with quick descriptions of new features and how
developers can take advantage of them.
|
|
"Can I Get Flash with that Brew?" •
"Who Let the
Docs Out?" |
Intertek NSTL
 |
Intertek
NSTL provides testing services to mobile application developers.
When it commercialized its own internal tool as appRELAY Test Center,the
company hired venTAJA to write a hybrid, business- and
technology-focused white paper on the Software-as-a-Service
(SaaS) offering. venTAJA also created Web and e-mail marketing
content to roll out the service to new prospects and existing
customers. In the
first month of syndication, over 2,000 visitors downloaded the
paper. |
|
Making Mobile
App Testing Easier •
Web and E-Mail
Marketing Content |
Tarari
|
|
Tarari, a
fabless semiconductor company, develops software, FPGAs and
ASICs that accelerate compute-intensive processes such as XML
parsing and digital media encoding. For critical design wins,
its sales teams required persuasive, detailed descriptions of
the acceleration technology and benefits, so Tarari engaged
venTAJA to draw the information from the heads of engineers and
product managers and create technology-benefit white papers.
|
|
T9000 ASIC
Family Architecture (2.1MB) •
Acceleration Algorithm Analysis |
Tanner EDA
 |
Tanner makes electronic design
automation (EDA) software used to
design, lay out and verify analog integrated circuits. As part
of an ongoing marketing effort, Tanner hired venTAJA to
interview customers and write case studies around
successful
implementations of Tanner tools in industries ranging from
optics to biomedical technology for use as Web content and in
trade publications.
|
|
NoblePeak
(optics) •
Proteus
(biomedical) |
Tanner EDA
|
|
Tanner's
line of electronic design automation (EDA) products faces stiff
competition from entrenched, high-end, high-priced tool sets. To
help its growing user base continue to use its software while
transparently taking advantage of industry-standard
verification features in a competing product, Tanner developed a
plug-in around the competing tool's published interface. Tanner
engaged venTAJA to write a technical article and e-mail
to announce the new product to its customers and the press.
|
| •
Interoperability article |
Nik Software
 |
Nik's
Dfine product reduces noise and optimizes detail in digital
images. In updating the documentation, the product manager wrote
a draft of the user guide and quick start guide, then asked venTAJA to edit the documents professionally and take them to
their final, production versions.
|
| •
Dfine 2 User Guide
(2.6MB) |
Lindows
 |
LindowsOS is a desktop Linux that prides itself on ease of use.
Lindows.com engaged venTAJA to write and lay out the procedures
required for the most common tasks faced by new users. The
result was a successful fusion of FAQ and QuickStart with
step-by-step descriptions of what users could do with LindowsOS
and how they could do it. The guide accompanied all copies of
LindowsOS sold at retail. |
| •
QuickStart Guide (1.3MB) |
Stac
|
 |
Stac's VP
of marketing wanted to provide chronically understaffed
journalists and evaluation teams with all the data needed to
understand his product's advantages over competing products. He
engaged venTAJA to flesh out these advantages, and the resulting
reviewer's guide helped guide evaluators to conclusions
favorable to Stac's technology.
|
| •
Replica
Reviewer's Guide |
Moog Industrial
 |
As part of
a shift in focus towards broad, deep, partner-style
engagements with its customers, Moog turned to venTAJA Marketing
to perform hours of interviews and write a thought-leadership
paper followed by a series of
application-specific papers. The campaign generated leads
among machine designers in power generation and flight
simulation.
|
| •
A
Collaborative Approach to Motion Control Solutions (1.4MB) |
[Open]
financial services and real estate development
Jones Lang LaSalle
 |
Jones Lang
LaSalle is a global financial and professional services firm
specializing in real estate services and investment management.
When a senior vice president in JLL's consulting group launched
a campaign around the notion of the "value manager," she worked
with venTAJA to articulate the concept in a
thought-leadership paper (internal use only). The resulting piece helped the
company define the new role and explain how existing
corporate real estate managers can become value
managers. |
| |
Intuitive Analytics
 |
While
financial analysts and bond specialists spend much of their
careers factoring risk into bond investments, Intuitive
Analytics offers some of the first tools to marry risk
management to bond structuring. They drafted a white paper
describing a number of hypothetical case studies, including
graphics and figures, then engaged venTAJA to edit the white
paper, improving layout, readability, structure and flow. |
| •
Risk
Management and Bond Structuring |
[Open]
web and it infrastructure
Tumbleweed Communications
 |
Financial
networks, healthcare providers and government agencies rely on
Tumbleweed's SecureTransport for the safe file transfer of
billions of dollars in sensitive transactions daily, often in
clustered environments. To standardize Tumbleweed's
recommendations on why and how best to cluster its servers, they
engaged venTAJA to interview internal subject matter experts and
write a proprietary technical overview piece (internal
use only) that
explained dominant clustering technologies and implementation
choices. |
| |
Coradiant
 |
Coradiant's
network appliances offer
real-time visibility into the user's experience
of web applications.
In the evolution of their partner program, Coradiant worked with
venTAJA to develop a partner quick reference guide,
placing valuable product information at the fingertips of its
channel partners. Coradiant also engaged venTAJA to write
case studies on customers in its education segment. |
|
Partner Program Guide •
Case Study - Educational |
Alphablox
 |
Alphablox sells
infrastructure software that helps decision-makers identify and
take the most profitable
action. Then engaged venTAJA to write a technology-benefit
white paper to supplement their
corporate presentation on the role of their InLine Analytics in
delivering profitability to front-line decision-makers in real time. |
| •
AAS Distributed Servers White Paper |
[Open]
education and professional development
Cleveland State University - Reading First Ohio
  |
A joint
effort by Cleveland State University, University of Akron and
John Carroll University, Reading First Ohio is a literacy
improvement program for students in kindergarten through third
grade. Funded by the federal Reading First initiative in No
Child Left Behind, Ohio's program focuses on "teaching
teachers how to teach reading" and on scientifically based
reading research (SBRR). Reading First Ohio engaged venTAJA to
write a white paper debunking several myths about its
methods and requirements. |
| •
Reading First Ohio - Overcoming Common Myths |
The University of Akron - e-Read Ohio
  |
As part of
its role in Reading First Ohio, the center at University of
Akron has created content for professional development
(training) of literacy teachers. The courseware takes eLearning
to new heights, helping instructors statewide apply
scientifically based reading research (SBRR) in assessing,
planning, and teaching in accordance with Ohio's
English-Language Arts standards. The Akron center engaged
venTAJA for an organization backgrounder (release
pending) and annual
report. |
| •
e-Read
Ohio Organization Backgrounder |
[Open]
biomedical technology and life sciences
Tanner EDA
|
|
Tanner makes electronic design
automation (EDA) software used to
design, lay out and verify analog integrated circuits. As part
of an ongoing marketing effort, Tanner hired venTAJA to
interview customers and write case studies around
successful
implementations of Tanner tools in industries ranging from
optics to biomedical technology for use as Web content and in
trade publications.
|
|
NoblePeak
(optics) •
Proteus
(biomedical) |
Tarari
|
|
In its
critical first two years, Tarari's sales team faced the task of
educating prospects on the benefits of accelerating
high-performance computing applications. venTAJA wrote a series
of "caselets" - brief, anonymous success stories
describing real-world use cases of Tarari's technology -
including applications in telecommunications and life sciences.
|
|
Telecom caselet •
Life Sciences caselet |
[Open]
localization and translation
Lionbridge Technologies
 |
As
Lionbridge's sales team identified prospects in financial
services and insurance, it needed a persuasive marketing piece
that demonstrated its expertise in
localization for the industry. The company's marketing team drew
on venTAJA's long experience in managing localization projects to
commission a
business-benefit white paper on the Lionbridge translation solution. The
paper describes the process and technology advantages of
greatest importance to financial service companies.
|
| •
Local
Content, Global Control (1.1MB) |
Remedy
 |
As
Remedy's consulting international product manager, John White of
venTAJA condensed a wide variety of real-life scenarios and
published the answers to Frequently Asked Questions. This
document helped Remedy's overseas sales organizations
understand and demonstrate the company's commitment
to taking
worldwide markets seriously. |
| •
International
Product FAQ |
Qualcomm - BREW
 |
Qualcomm localizes the Web site for its BREW development
platform in the languages of its most important developer
communities. venTAJA managed the localization process and
provided a written Q&A to
Global by Design, a leading Web globalization resource, on
the advantages and difficulties in creating and maintaining a
global Web presence. |
| •
Global by Design Q&A |
Tarari
|
|
Tarari
applied its acceleration technology to security at the
enterprise network gateway, where it could offload deep packet
inspection of large files from the CPU to specialized hardware.
Through partnerships with vendors of intrusion prevention,
anti-spam and anti-virus products, Tarari marketed an
accelerated unified threat management (UTM) platform, and
engaged venTAJA for a business-benefit white paper on
the product. |
| •
Unified Threat Management White Paper |
Parapet Security
 |
Parapet
Security, a consultancy specializing in security for enterprise
networks and call centers, worked with venTAJA in the creation
of its initial brochure and Web content to describe its
services and launch the company. |
| •
Services Overview |
Alphablox
|
|
Alphablox sells
infrastructure software that helps decision-makers
identify and take the most profitable
action. Alphablox engaged venTAJA to create a business-benefit white paper on the scalability of analysis servers, to be used
late in the sales cycle. |
| •
InLine
Analytics White Paper (5MB) |
Representative Samples, by Format
[Open]
• business-benefit white papers
Alphablox
|
|
Alphablox sells
infrastructure software that helps decision-makers
identify and take the most profitable
action. Alphablox engaged venTAJA to create a business-benefit white paper on the scalability of analysis servers, to be used
late in the sales cycle. |
| •
InLine
Analytics White Paper (5MB) |
Intertek NSTL
|
|
Intertek
NSTL provides testing services to mobile application developers.
When it commercialized its own internal tool as appRELAY Test Center,the
company hired venTAJA to write a hybrid, business- and
technology-focused white paper on the Software-as-a-Service
(SaaS) offering. venTAJA also created Web and e-mail marketing
content to roll out the service to new prospects and existing
customers. In the
first month of syndication, over 2,000 visitors downloaded the
paper. |
|
Making Mobile
App Testing Easier •
Web and E-Mail
Marketing Content |
[Open]
• technology-benefit white papers
Tarari
|
|
Tarari, a
fabless semiconductor company, develops software, FPGAs and
ASICs that accelerate compute-intensive processes such as XML
parsing and digital media encoding. For critical design wins,
its sales teams required persuasive, detailed descriptions of
the acceleration technology and benefits, so Tarari engaged
venTAJA to draw the information from the heads of engineers and
product managers and create technology-benefit white papers.
|
|
T9000 ASIC
Family Architecture (2.1MB) •
Acceleration Algorithm Analysis |
Alphablox
|
|
Alphablox sells
infrastructure software that helps decision-makers identify and
take the most profitable
action. Then engaged venTAJA to write a technology-benefit
white paper to supplement their
corporate presentation on the role of their InLine Analytics in
delivering profitability to front-line decision-makers in real time. |
| •
AAS Distributed Servers White Paper |
[Open]
• thought-leadership papers
Moog Industrial
|
|
As part of
a shift in focus towards broad, deep, partner-style
engagements with its customers, Moog turned to venTAJA Marketing
to perform hours of interviews and write a thought-leadership
paper followed by a series of
application-specific papers. The campaign generated leads
among machine designers in power generation and flight
simulation.
|
| •
A
Collaborative Approach to Motion Control Solutions (1.4MB) |
Jones Lang LaSalle
|
|
Jones Lang
LaSalle is a global financial and professional services firm
specializing in real estate services and investment management.
When a senior vice president in JLL's consulting group launched
a campaign around the notion of the "value manager," she worked
with venTAJA to articulate the concept in a
thought-leadership paper (internal use only). The resulting piece helped the
company define the new role and explain how existing
corporate real estate managers can become value
managers. |
| |
Cleveland State University - Reading First Ohio
|
|
A joint
effort by Cleveland State University, University of Akron and
John Carroll University, Reading First Ohio is a literacy
improvement program for students in kindergarten through third
grade. Funded by the federal Reading First initiative in No
Child Left Behind, Ohio's program focuses on "teaching
teachers how to teach reading" and on scientifically based
reading research (SBRR). Reading First Ohio engaged venTAJA to
write a white paper debunking several myths about its
methods and requirements. |
| •
Reading First Ohio - Overcoming Common Myths |
The University of Akron - e-Read Ohio
|
|
As part of
its role in Reading First Ohio, the center at University of
Akron has created content for professional development
(training) of literacy teachers. The courseware takes eLearning
to new heights, helping instructors statewide apply
scientifically based reading research (SBRR) in assessing,
planning, and teaching in accordance with Ohio's
English-Language Arts standards. The Akron center engaged
venTAJA for an organization backgrounder (release
pending) and annual
report. |
| •
e-Read
Ohio Organization Backgrounder |
[Open]
case studies and caselets
Tanner EDA
|
|
Tanner makes electronic design
automation (EDA) software used to
design, lay out and verify analog integrated circuits. As part
of an ongoing marketing effort, Tanner hired venTAJA to
interview customers and write case studies around
successful
implementations of Tanner tools in industries ranging from
optics to biomedical technology for use as Web content and in
trade publications.
|
|
NoblePeak
(optics) •
Proteus
(biomedical) |
Tarari
|
|
In its
critical first two years, Tarari's sales team faced the task of
educating prospects on the benefits of accelerating
high-performance computing applications. venTAJA wrote a series
of "caselets" - brief, anonymous success stories
describing real-world use cases of Tarari's technology -
including applications in telecommunications and life sciences.
|
|
Telecom caselet •
Life Sciences caselet |
Coradiant
|
|
Coradiant's
network appliances offer
real-time visibility into the user's experience
of web applications.
In the evolution of their partner program, Coradiant worked with
venTAJA to develop a partner quick reference guide,
placing valuable product information at the fingertips of its
channel partners. Coradiant also engaged venTAJA to write
case studies on customers in its education segment. |
|
Partner Program Guide •
Case Study - Educational |
Qualcomm Incorporated
|
For
Qualcomm's Employee Communications group, venTAJA has conducted
interviews and written technical articles highlighting
innovative technologies evolving in different business units.
Topics include mobile commerce, product launches, spectrum
usage, wireless technology in healthcare,
corporate R&D projects and machine-to-machine applications.
|
|
The One with the Coolest Toy Wins •
New Kids on the Wireless Block |
Brew Mobile Platform
|
|
In
launching its Developer Network Web site, the Brew®
Mobile Platform marketing team sought to reach two disparate
audiences: developers unfamiliar with Brew or programming in
general who need an introduction to the platform, and veteran
developers ready to dive in and write code. The team hired
venTAJA to write content for both audiences, including
technical news articles for new developers and What and
Why articles (release pending) with quick descriptions of new features and how
developers can take advantage of them.
|
|
"Can I Get Flash with that Brew?" •
"Who Let the
Docs Out?" |
Tarari
|
|
With IBM,
Tarari developed a solution for high-speed encoding of digital
media files, featuring Tarari's Encoder Accelerator card and
IBM's blade servers and workstations. Tarari then engaged
venTAJA to synthesize multiple information sources into a
technical overview of the offering, including problems
solved, component descriptions and benefits to the user.
|
| •
Digital Media in a Box |
Tumbleweed Communications
|
|
Financial
networks, healthcare providers and government agencies rely on
Tumbleweed's SecureTransport for the safe file transfer of
billions of dollars in sensitive transactions daily, often in
clustered environments. To standardize Tumbleweed's
recommendations on why and how best to cluster its servers, they
engaged venTAJA to interview internal subject matter experts and
write a proprietary technical overview piece (internal
use only) that
explained dominant clustering technologies and implementation
choices. |
| |
MediaFLO USA
|
|
MediaFLO
delivers television content to handsets and cell phones across
the USA from a broadcast operations center in California. Executives
and engineers conduct tours to showcase the operations center,
and MediaFLO engaged venTAJA to record, standardize and write a
combined technology overview/tour script (internal use
only) that
reconciled the technical nature of the tour with the diversity
of audiences.
|
| |
[Open]
collateral and web content
Coradiant
|
|
Coradiant's
network appliances offer
real-time visibility into the user's experience
of web applications.
In the evolution of their partner program, Coradiant worked with
venTAJA to develop a partner quick reference guide,
placing valuable product information at the fingertips of its
channel partners. Coradiant also engaged venTAJA to write
case studies on customers in its education segment. |
|
Partner Program Guide •
Case Study - Educational |
Tarari
|
|
Tarari's
marketing team prided itself on rapidly delivering product
information for use by account managers, journalists, Web
marketing and analysts. The team relied on venTAJA's ability to
translate technical advantages into user benefits and entrusted
venTAJA with writing the content for a series of product
briefs and datasheets on several lines of acceleration
products.
|
|
XTM Product Brief •
Publish/Subscribe Product Brief |
Intertek NSTL
|
|
Intertek
NSTL provides testing services to mobile application developers.
When it commercialized its own internal tool as appRELAY Test Center,the
company hired venTAJA to write a hybrid, business- and
technology-focused white paper on the Software-as-a-Service
(SaaS) offering. venTAJA also created Web and e-mail marketing
content to roll out the service to new prospects and existing
customers. In the
first month of syndication, over 2,000 visitors downloaded the
paper. |
|
Making Mobile
App Testing Easier •
Web and E-Mail
Marketing Content |
Parapet Security
|
|
Parapet
Security, a consultancy specializing in security for enterprise
networks and call centers, worked with venTAJA in the creation
of its initial brochure and Web content to describe its
services and launch the company. |
| •
Services Overview |
Remedy
|
|
As
Remedy's consulting international product manager, John White of
venTAJA condensed a wide variety of real-life scenarios and
published the answers to Frequently Asked Questions. This
document helped Remedy's overseas sales organizations
understand and demonstrate the company's commitment
to taking
worldwide markets seriously. |
| •
International
Product FAQ |
Qualcomm - BREW
|
|
Qualcomm localizes the Web site for its BREW development
platform in the languages of its most important developer
communities. venTAJA managed the localization process and
provided a written Q&A to
Global by Design, a leading Web globalization resource, on
the advantages and difficulties in creating and maintaining a
global Web presence. |
| •
Global by Design Q&A |
[Open]
presentation conversions
Tarari
|
|
Like many
technology companies, Tarari discovered early on that its most
valuable content was inside the heads of its engineers and
product managers. While these people rarely have time to stop
and write a paper, they are constantly creating and delivering
presentations. Tarari engaged venTAJA to record and convert
presentations into white papers, getting rich technical content
out of people's heads and into print.
|
| •
Hardware
Accelerator Method and Experience |
Brew Mobile Platform
|
|
In
launching its Developer Network Web site, the Brew®
Mobile Platform marketing team sought to reach two disparate
audiences: developers unfamiliar with Brew or programming in
general who need an introduction to the platform, and veteran
developers ready to dive in and write code. The team hired
venTAJA to write content for both audiences, including
technical news articles for new developers and What and
Why articles (release pending) with quick descriptions of new features and how
developers can take advantage of them.
|
|
"Can I Get Flash with that Brew?" •
"Who Let the
Docs Out?" |
Qualcomm Incorporated
|
Qualcomm
consistently places in Training Magazine's Top 125
companies for employer-sponsored workforce training and
development. Its Learning Center chose venTAJA to abstract
information from dozens of departments, employee portals, course
catalogs and internal reports, and to draft a competition
entry (internal use only) to solidify its ranking.
|
| |
Tarari
|
|
When
Tarari's CEO was nominated for Ernst & Young's Entrepreneur of
the Year award, the VP of Marketing team chose venTAJA to draft
the nomination entry. The resulting document followed the
questionnaire closely and balanced its focus succinctly (1000
words) among the company's history, technology, staff and
involvement in the community.
|
| •
Ernst
and Young Nomination |
Nik Software
|
|
Nik's
Dfine product reduces noise and optimizes detail in digital
images. In updating the documentation, the product manager wrote
a draft of the user guide and quick start guide, then asked venTAJA to edit the documents professionally and take them to
their final, production versions.
|
| •
Dfine 2 User Guide
(2.6MB) |
Lindows
|
|
LindowsOS is a desktop Linux that prides itself on ease of use.
Lindows.com engaged venTAJA to write and lay out the procedures
required for the most common tasks faced by new users. The
result was a successful fusion of FAQ and QuickStart with
step-by-step descriptions of what users could do with LindowsOS
and how they could do it. The guide accompanied all copies of
LindowsOS sold at retail. |
| •
QuickStart Guide (1.3MB) |
|
|
|
