|
Representative Samples, by Vertical Market
Qualcomm Incorporated
Qualcomm Innovation Network
 |
In the Qualcomm Innovation Center's (QuIC's) Web Technologies initiative, engineers have greatly
enhanced the mobile Web experience for users through improvements to
the open source WebKit browser and V8 JavaScript engine. They hired
venTAJA to absorb the technology story, then turn it into a series of
technology benefit white papers for several different audiences.
The papers were published in time for Qualcomm's annual developer
conference.
|
|
Web Technologies - The Truly Mobile Web (under "References") |
Xiam Technologies
 |
Xiam's personalization technology allows wireless carriers to personalize
the mobile Web experience for each individual
subscriber. To lay out the business case for Xiam, the company engaged venTAJA to write a business-benefit white paper focused on
carriers' need to please their wireless customers.
|
|
Make it Easy for Me
|
Xancom - VoIP School Notification System
"Xancom"
|
School systems are adopting notifications systems to automate
the sending of messages home to students and their families, and
Xancom (pseudonym) has built a hybrid VoIP/TDMA notification system.
The Sales team needed a paper that would address the frequently asked
question, "How fast can your product call?" and they engaged venTAJA to
write a technology overview for
school district IT managers considering the service.
|
| How Fast Can You Call? |
Brew Mobile Platform
 |
In
launching its Developer Network Web site, the Brew®
Mobile Platform marketing team sought to reach two disparate
audiences: developers unfamiliar with Brew or programming in
general who need an introduction to the platform, and veteran
developers ready to dive in and write code. The team hired
venTAJA to write content for both audiences, including
technical news articles for new developers, case studies to
spotlight successes, and What and
Why descriptions of new features and how
developers can take advantage of them.
|
|
"Can I Get Flash with that Brew?" •
L&T Ports App to Brew Mobile Platform •
What and Why - Remote Invocation |
Qualcomm Developer Network
 |
As part of
its ongoing effort to build strong relationships with mobile
application developers, Qualcomm and Brew Managed Services
conducted a pricing study. With a major developer and publisher
of mobile games, they analyzed the effect of pricing changes on
volume and revenue, then engaged venTAJA to turn the results
into a well-documented business overview that
demonstrated the company's dedication to developers' financial
as well as technical success.
|
|
"How Can I Price My Games to Get More Revenue?"
|
Intertek NSTL
 |
Intertek
NSTL provides testing services to mobile application developers.
When it commercialized its own internal tool as appRELAY Test Center,the
company hired venTAJA to write a hybrid, business- and
technology-focused white paper on the Software-as-a-Service
(SaaS) offering. venTAJA also created Web and e-mail marketing
content to roll out the service to new prospects and existing
customers. In the
first month of syndication, over 2,000 visitors downloaded the
paper. |
|
Making Mobile
App Testing Easier •
Web and E-Mail
Marketing Content |
Qualcomm Developer Network
|
|
Along with
relaunching the Brew Mobile Platform®,
Qualcomm relaunched the newsletter and portal for its developer
community. The marketing team took advantage of John White's
familiarity with the platform and his contacts on the Brew MP
Engineering staff for Web and newsletter content that
spoke to the main concerns of mobile app developers: how to use
the tools, how to optimize apps and how to make money.
|
|
"Write app. Optimize. Publish. Get paid. Repeat." •
Qualcomm-SouthEnd ilomilo Case Study"
|
[Open]
medical devices and life sciences
Qualcomm Incorporated
 |
At the
outset of its LifeCOMM initiative, Qualcomm engaged venTAJA for
a technical article on the business model and market
opportunity in wireless healthcare and telemedicine. Interviewee
Paul Hedtke describes the need for a value chain of providers
wireless connecting the patient to different levels of health
care professionals .
|
|
The Nurse Is In. (...Your Phone.) Wireless-enabled Health Condition Management
|
Tanner EDA
 |
Tanner makes electronic design
automation (EDA) software used to
design, lay out and verify analog integrated circuits in applications including medical devices and optics. As part
of an ongoing marketing effort, Tanner hired venTAJA to
interview customers and write case studies around
successful
implementations of its tools for use as Web content and in
trade publications.
|
|
Proteus
(medical devices) •
MEMSIC
(accelerometers) •
NoblePeak
(optics) |
Marco Ophthalmic
 |
To
summarize and promote the results of a study among 12 optometry
centers, Marco engaged venTAJA for a paper highlighting the
technical benefits of the increase in accuracy. The paper
also explained the
business benefits, including practice growth and EMR
(electronic medical records), of implementing the ARK
Autorefraction System.
|
|
Variable Pupil Size Measurement
and Accuracy Study Results (with Marco edits) |
Tarari
 |
In its
critical first two years, Tarari's sales team faced the task of
educating prospects on the benefits of accelerating
high-performance computing applications. venTAJA wrote a series
of "caselets" - brief, anonymous success stories
describing real-world use cases of Tarari's technology -
including applications in life sciences and telecommunications.
|
|
Life Sciences caselet •
Telecom caselet |
Tarari
|
|
Tarari, a
fabless semiconductor company, develops software, FPGAs and
ASICs that accelerate compute-intensive processes such as XML
parsing and digital media encoding. For critical design wins,
its sales teams required persuasive, detailed descriptions of
the acceleration technology and benefits, so Tarari engaged
venTAJA to draw the information from the heads of engineers and
product managers and create technology-benefit white papers.
|
|
T9000 ASIC
Family Architecture (2.1MB) •
Acceleration Algorithm Analysis |
Tanner EDA
|
|
Tanner makes electronic design
automation (EDA) software used to
design, lay out and verify analog integrated circuits in applications including medical devices and optics. As part
of an ongoing marketing effort, Tanner hired venTAJA to
interview customers and write case studies around
successful
implementations of its tools for use as Web content and in
trade publications.
|
|
Proteus
(medical devices) •
MEMSIC
(accelerometers) •
NoblePeak
(optics) |
Tanner EDA
|
|
Tanner's
line of electronic design automation (EDA) products faces stiff
competition from entrenched, high-end, high-priced tool sets. To
help its growing user base continue to use its software while
transparently taking advantage of industry-standard
verification features in a competing product, Tanner developed a
plug-in around the competing tool's published interface. Tanner
engaged venTAJA to write a technical article and e-mail
to announce the new product to its customers and the press.
|
| •
Interoperability article |
Nik Software
 |
Nik's
Dfine product reduces noise and optimizes detail in digital
images. In updating the documentation, the product manager wrote
a draft of the user guide and quick start guide, then asked venTAJA to edit the documents professionally and take them to
their final, production versions.
|
| •
Dfine 2 User Guide
(2.6MB) |
Lindows
 |
LindowsOS is a desktop Linux that prides itself on ease of use.
Lindows.com engaged venTAJA to write and lay out the procedures
required for the most common tasks faced by new users. The
result was a successful fusion of FAQ and QuickStart with
step-by-step descriptions of what users could do with LindowsOS
and how they could do it. The guide accompanied all copies of
LindowsOS sold at retail. |
| •
QuickStart Guide (1.3MB) |
Stac
|
 |
Stac's VP
of marketing wanted to provide chronically understaffed
journalists and evaluation teams with all the data needed to
understand his product's advantages over competing products. He
engaged venTAJA to flesh out these advantages, and the resulting
reviewer's guide helped guide evaluators to conclusions
favorable to Stac's technology.
|
| •
Replica
Reviewer's Guide |
[Open]
industrial, manufacturing and supply chain
Moog Industrial
 |
As part of
a shift in focus towards broad, deep, partner-style
engagements with its customers, Moog turned to venTAJA Marketing
to perform hours of interviews and write a thought-leadership
paper followed by a series of
application-specific papers. The campaign generated leads
among machine designers in power generation and flight
simulation.
|
| •
A
Collaborative Approach to Motion Control Solutions (1.4MB) |
Lionbridge Technologies
 |
Facing a spike in interest from manufacturing companies, Lionbridge
engaged venTAJA to write a
business-benefit white paper explaining how managers can
fit the translation function into their already tight supply
chains. The paper includes industry research, data and examples
of how managers can use Lionbridge Web-based tools to mix
manufacturing and translation successfully.
|
|
Translation and Manufacturing: How Managers Can Successfully Mix the Two
|
[Open]
financial services and real estate development
Jones Lang LaSalle
 |
Jones Lang
LaSalle is a global financial and professional services firm
specializing in real estate services and investment management.
When a senior vice president in JLL's consulting group launched
a campaign around the notion of the "value manager," she worked
with venTAJA to articulate the concept in a
thought-leadership paper published by Emerald Group. The resulting piece helped the
company define the new role and explain how existing
corporate real estate managers can become value
managers. |
| •
Value Management: Raising Strategic Relevance of CRE |
Intuitive Analytics
 |
While
financial analysts and bond specialists spend much of their
careers factoring risk into bond investments, Intuitive
Analytics offers some of the first tools to marry risk
management to bond structuring. They drafted a white paper
describing a number of hypothetical case studies, including
graphics and figures, then engaged venTAJA to edit the white
paper, improving layout, readability, structure and flow. |
| •
Risk
Management and Bond Structuring |
Lionbridge Technologies
[Open]
web/IT infrastructure and management
Tumbleweed Communications
 |
Financial
networks, healthcare providers and government agencies rely on
Tumbleweed's SecureTransport for the safe file transfer of
billions of dollars in sensitive transactions daily, often in
clustered environments. To standardize Tumbleweed's
recommendations on why and how best to cluster its servers, they
engaged venTAJA to interview internal subject matter experts and
write a proprietary technical overview piece (internal
use only) that
explained dominant clustering technologies and implementation
choices. |
| |
Coradiant
 |
Coradiant's
network appliances offer
real-time visibility into the user's experience
of web applications.
In the evolution of their partner program, Coradiant worked with
venTAJA to develop a partner quick reference guide,
placing valuable product information at the fingertips of its
channel partners. Coradiant also engaged venTAJA to write
case studies on customers in its education segment. |
|
Partner Program Guide •
Case Study - Educational |
MediaFLO USA
 |
MediaFLO delivers television content to handsets and cell
phones across the USA from a broadcast operations center in California.
Executives and engineers conduct tours to showcase the operations
center, and MediaFLO engaged venTAJA to record, standardize and write a
combined technology overview/operations center tour script that
reconciled the technical nature of the tour with the diversity of
audiences.
|
| MediaFLO USA Operations Center Tour Script |
Alphablox
 |
Alphablox sells
infrastructure software that helps decision-makers identify and
take the most profitable
action. Then engaged venTAJA to write a technology-benefit
white paper to supplement their
corporate presentation on the role of their InLine Analytics in
delivering profitability to front-line decision-makers in real time. |
| •
AAS Distributed Servers White Paper |
[Open]
SaaS and cloud computing
ServiceNow
 |
ServiceNow's
novel SaaS-based approach to architecture and pricing has made it
stand out in the landscape of IT service management (ITSM).
To capitalize on audio content, the company engaged venTAJA to
edit webinar transcripts into customer success stories for use in lead generation, advertising, Web copy
and blog posts. |
|
No Training Needed (REI) •
Sleeping Better at Night (Juniper Networks) |
RightScale
 |
RightScale's Cloud Management Platform automates the process by
which companies manage their applications and data in the cloud.
Its focus on letting customers administer systems instead of servers
appealed to the director of architecture at Pearson, a global educational
publisher. RightScale engaged venTAJA to interview the director
and create a case study highlighting Pearson's technology objectives and how the
company was able to solve them with RightScale's technology.
|
|
Pearson Manages Digital Learning
in the Cloud with RightScale |
Nefsis Corporation
Intertek NSTL
|
|
Intertek
NSTL provides testing services to mobile application developers.
When it commercialized its own internal tool as appRELAY Test Center,the
company hired venTAJA to write a hybrid, business- and
technology-focused white paper on the Software-as-a-Service
(SaaS) offering. venTAJA also created Web and e-mail marketing
content to roll out the service to new prospects and existing
customers. In the
first month of syndication, over 2,000 visitors downloaded the
paper. |
|
Making Mobile
App Testing Easier •
Web and E-Mail
Marketing Content |
[Open]
education and professional development
Cleveland State University - Reading First Ohio
  |
A joint
effort by Cleveland State University, University of Akron and
John Carroll University, Reading First Ohio is a literacy
improvement program for students in kindergarten through third
grade. Funded by the federal Reading First initiative in No
Child Left Behind, Ohio's program focuses on "teaching
teachers how to teach reading" and on scientifically based
reading research (SBRR). Reading First Ohio engaged venTAJA to
write a white paper debunking several myths about its
methods and requirements. |
| •
Reading First Ohio - Overcoming Common Myths |
Apperson Education Products
 |
Apperson's
education products include scanners for grading standardized
test forms. Among their customers are hundreds of school
districts tasked with aggregating student test scores and
reporting on them for No Child Left Behind. They engaged their
public relations firm, Purematter, to help position their
optical mark recognition (OMR) technology against that of their
competitors. Purematter engaged a former journalist to write a
lead-generation piece, but the resulting paper fell short of
Apperson's expectations, so venTAJA rewrote the white paper
to focus on the problems of Apperson's customers: the flow of
assessment data from classroom- to district-level.
|
|
Data-Driven
District Administrators Use OMR to Enhance Accountability |
The University of Akron - e-Read Ohio
  |
As part of
its role in Reading First Ohio, the center at University of
Akron has created content for professional development
(training) of literacy teachers. The courseware takes eLearning
to new heights, helping instructors statewide apply
scientifically based reading research (SBRR) in assessing,
planning, and teaching in accordance with Ohio's
English-Language Arts standards. The Akron center engaged
venTAJA for an organization backgrounder and annual
report. |
| •
e-Read
Ohio Organization Backgrounder |
St. Augustine High School
[Open]
localization and translation
Lionbridge Technologies
|
|
As
Lionbridge's sales team identified several industries of
strategic interest, it needed persuasive marketing pieces to demonstrate its expertise in
localization in those vertical markets. The company's marketing team drew
on venTAJA's long experience in managing localization projects
to commission a series of
business-benefit white papers around the Lionbridge
translation solution.
|
|
Translation in Hospitality, Travel, Tourism and Leisure (HTTL) |
Qualcomm - Brew Mobile Platform
|
|
Qualcomm's
Brew Mobile Platform allows developers to build apps for mobile
devices. Since many of these apps have a worldwide audience, the company engaged venTAJA to write a
technology overview that explains the technical aspects
of localizing (translating) them for users in other languages.
|
|
Localizing a Brew MP Application
|
Venga Corp
 |
Venga Corp builds custom localization teams dedicated to each
client's international Web, software and documentation projects. The
company engaged venTAJA to convert its presentation on how to
manage localization in the agile development environment from slide
deck format into a "red paper" (pending publication) for distribution
from its website and to customers, prospects and industry influencers.
|
| Localization
in the Agile Environment |
CyraCom International
 |
CyraCom
International, the second-largest provider of over-the-phone
interpreting in the U.S., has also developed a great deal of
expertise in localizing eLearning projects, especially those
based on XML content. They hired venTAJA to turn their knowledge
into a technology guide to educate managers of Web,
eLearning, documentation and software projects on the goals,
practices and problems involved in localization.
|
|
Localizing eLearning Systems and Websites - A Manager's Guide |
Cogen SA
 |
To kick off
its content marketing effort, Cogen engaged venTAJA to create
localization newsletter articles. The content focused on the
problems Cogen's customers face, such as translation risk,
simplified cost estimates and terminology management, and
described the company's services in terms of those problems.
Newsletter open rates reached as high as 40%.
|
|
"When you manage your translations, are you also managing your terminology?" |
Remedy Corporation
 |
As
Remedy's consulting international product manager, John White of
venTAJA condensed a wide variety of real-life scenarios and
published the answers to Frequently Asked Questions. This
document helped Remedy's overseas sales organizations
understand and demonstrate the company's commitment
to taking
worldwide markets seriously. |
| •
International
Product FAQ |
Lionbridge Technologies
Tarari
|
|
Tarari
applied its acceleration technology to security at the
enterprise network gateway, where it could offload deep packet
inspection of large files from the CPU to specialized hardware.
Through partnerships with vendors of intrusion prevention,
anti-spam and anti-virus products, Tarari marketed an
accelerated unified threat management (UTM) platform, and
engaged venTAJA for a business-benefit white paper on the
product, as well as a technical benefits white paper on
the use of XML in the intelligent network. |
|
"Accelerating Unified Threat Management" •
"Mainstream Networking Embraces XML"
|
Parapet Security
 |
Parapet
Security, a consultancy specializing in security for enterprise
networks and call centers, worked with venTAJA in the creation
of its initial brochure and Web content to describe its
services and launch the company. |
| •
Services Overview |
Lionbridge Technologies
| |
Lionbridge identified retailers as a target market for its
translation and localization services. They engaged venTAJA to write a business-benefit
white paper focused directly on the business problems that retail
marketing managers face in delivering translated versions of products
and promotional materials.
|
|
High Volume, Short Turnaround. Making Translation Work in Retail |
Alphablox
|
|
Alphablox sells
infrastructure software that helps decision-makers
identify and take the most profitable
action. Alphablox engaged venTAJA to create a business-benefit white paper on the scalability of analysis servers, to be used
late in the sales cycle. |
| •
InLine
Analytics White Paper (5MB) |
Trialpay
 |
In building up its library of educational and SEO content,
Trialpay engaged venTAJA for a blog post on conversion tactics
based on those used by leading online retailers. Trialpay's primary
customers, software developers, can benefit from embedding these
tactics in their software, business and customer service practices.
Trialpay's additional research stretched the original three points into
seven.
|
|
Retail Conversion Tactics for Software Developers |
[Open]
marketing, social media and branding
Representative Samples, by Format
[Open]
• business benefit white papers
Xiam Technologies
|
Xiam's personalization technology allows wireless carriers to personalize
the mobile Web experience for each individual
subscriber. To lay out the business case for Xiam, the company engaged venTAJA to write a business-benefit white paper focused on
carriers' need to please their wireless customers.
|
|
Make it Easy for Me
|
Apperson Education Products
|
|
Apperson's
education products include scanners for grading standardized
test forms. Among their customers are hundreds of school
districts tasked with aggregating student test scores and
reporting on them for No Child Left Behind. They engaged their
public relations firm, Purematter, to help position their
optical mark recognition (OMR) technology against that of their
competitors. Purematter engaged a former journalist to write a
lead-generation piece, but the resulting paper fell short of
Apperson's expectations, so venTAJA rewrote the white paper
to focus on the problems of Apperson's customers: the flow of
assessment data from classroom- to district-level.
|
|
Data-Driven
District Administrators Use OMR to Enhance Accountability |
Alphablox
|
|
Alphablox sells
infrastructure software that helps decision-makers
identify and take the most profitable
action. Alphablox engaged venTAJA to create a business-benefit white paper on the scalability of analysis servers, to be used
late in the sales cycle. |
| •
InLine
Analytics White Paper (5MB) |
Intertek NSTL
|
|
Intertek
NSTL provides testing services to mobile application developers.
When it commercialized its own internal tool as appRELAY Test Center,the
company hired venTAJA to write a hybrid, business- and
technology-focused white paper on the Software-as-a-Service
(SaaS) offering. venTAJA also created Web and e-mail marketing
content to roll out the service to new prospects and existing
customers. In the
first month of syndication, over 2,000 visitors downloaded the
paper. |
|
Making Mobile
App Testing Easier •
Web and E-Mail
Marketing Content |
[Open]
• technology benefit white papers
Tarari
|
|
Tarari, a
fabless semiconductor company, develops software, FPGAs and
ASICs that accelerate compute-intensive processes such as XML
parsing and digital media encoding. For critical design wins,
its sales teams required persuasive, detailed descriptions of
the acceleration technology and benefits, so Tarari engaged
venTAJA to draw the information from the heads of engineers and
product managers and create technology-benefit white papers.
|
|
T9000 ASIC
Family Architecture (2.1MB) •
Acceleration Algorithm Analysis |
Alphablox
|
|
Alphablox sells
infrastructure software that helps decision-makers identify and
take the most profitable
action. Then engaged venTAJA to write a technology-benefit
white paper to supplement their
corporate presentation on the role of their InLine Analytics in
delivering profitability to front-line decision-makers in real time. |
| •
AAS Distributed Servers White Paper |
[Open]
• white paper series - content marketing campaigns
Qualcomm Innovation Network
| |
In the Qualcomm Innovation Center's (QuIC's) Web Technologies initiative, engineers have greatly
enhanced the mobile Web experience for users through improvements to
the open source WebKit browser and V8 JavaScript engine. They hired
venTAJA to absorb the technology story, then turn it into a series of
technology benefit white papers for several different audiences.
The papers were published in time for Qualcomm's annual developer
conference.
|
|
Web Technologies - The Truly Mobile Web (under "References") |
Plantronics
Plantronics
 |
As part of a content marketing campaign designed around
Plantronics' wireless headsets, integrated marketing agency Purematter
engaged venTAJA for a series of lead-generation white papers. The papers guide
readers through the steps of discovering, considering and making the
business case for wireless headsets in contact centers.
|
| The Manager's Guide
to Wireless in the Contact Center (register) |
[Open]
• thought-leadership papers
Moog Industrial
|
|
As part of
a shift in focus towards broad, deep, partner-style
engagements with its customers, Moog turned to venTAJA Marketing
to perform hours of interviews and write a thought-leadership
paper followed by a series of
application-specific papers. The campaign generated leads
among machine designers in power generation and flight
simulation.
|
| •
A
Collaborative Approach to Motion Control Solutions (1.4MB) |
Jones Lang LaSalle
|
|
Jones Lang
LaSalle is a global financial and professional services firm
specializing in real estate services and investment management.
When a senior vice president in JLL's consulting group launched
a campaign around the notion of the "value manager," she worked
with venTAJA to articulate the concept in a
thought-leadership paper published by Emerald Group. The resulting piece helped the
company define the new role and explain how existing
corporate real estate managers can become value
managers. |
| •
Value Management: Raising Strategic Relevance of CRE |
Cleveland State University - Reading First Ohio
|
|
A joint
effort by Cleveland State University, University of Akron and
John Carroll University, Reading First Ohio is a literacy
improvement program for students in kindergarten through third
grade. Funded by the federal Reading First initiative in No
Child Left Behind, Ohio's program focuses on "teaching
teachers how to teach reading" and on scientifically based
reading research (SBRR). Reading First Ohio engaged venTAJA to
write a white paper debunking several myths about its
methods and requirements. |
| •
Reading First Ohio - Overcoming Common Myths |
The University of Akron - e-Read Ohio
|
|
As part of
its role in Reading First Ohio, the center at University of
Akron has created content for professional development
(training) of literacy teachers. The courseware takes eLearning
to new heights, helping instructors statewide apply
scientifically based reading research (SBRR) in assessing,
planning, and teaching in accordance with Ohio's
English-Language Arts standards. The Akron center engaged
venTAJA for an organization backgrounder and annual
report. |
| •
e-Read
Ohio Organization Backgrounder |
[Open]
case studies and customer testimonials
Tanner EDA
|
|
Tanner makes electronic design
automation (EDA) software used to
design, lay out and verify analog integrated circuits in applications including medical devices and optics. As part
of an ongoing marketing effort, Tanner hired venTAJA to
interview customers and write case studies around
successful
implementations of its tools for use as Web content and in
trade publications.
|
|
Proteus
(medical devices) •
MEMSIC
(accelerometers) •
NoblePeak
(optics) |
ServiceNow
|
|
ServiceNow's
novel SaaS-based approach to architecture and pricing has made it
stand out in the landscape of IT service management (ITSM).
To capitalize on audio content, the company engaged venTAJA to
edit webinar transcripts into customer success stories for use in lead generation, advertising, Web copy
and blog posts. |
|
No Training Needed (REI) •
Sleeping Better at Night (Juniper Networks) |
RightScale
|
|
RightScale's Cloud Management Platform automates the process by
which companies manage their applications and data in the cloud.
Its focus on letting customers administer systems instead of servers
appealed to the director of architecture at Pearson, a global educational
publisher. RightScale engaged venTAJA to interview the director
and create a case study highlighting Pearson's technology objectives and how the
company was able to solve them with RightScale's technology.
|
|
Pearson Manages Digital Learning
in the Cloud with RightScale |
Coradiant
|
|
Coradiant's
network appliances offer
real-time visibility into the user's experience
of web applications.
In the evolution of their partner program, Coradiant worked with
venTAJA to develop a partner quick reference guide,
placing valuable product information at the fingertips of its
channel partners. Coradiant also engaged venTAJA to write
case studies on customers in its education segment. |
|
Partner Program Guide •
Case Study - Educational |
Tarari
|
|
In its
critical first two years, Tarari's sales team faced the task of
educating prospects on the benefits of accelerating
high-performance computing applications. venTAJA wrote a series
of "caselets" - brief, anonymous success stories
describing real-world use cases of Tarari's technology -
including applications in life sciences and telecommunications.
|
|
Life Sciences caselet •
Telecom caselet |
Brew Mobile Platform
|
|
In
launching its Developer Network Web site, the Brew®
Mobile Platform marketing team sought to reach two disparate
audiences: developers unfamiliar with Brew or programming in
general who need an introduction to the platform, and veteran
developers ready to dive in and write code. The team hired
venTAJA to write content for both audiences, including
technical news articles for new developers, case studies to
spotlight successes, and What and
Why descriptions of new features and how
developers can take advantage of them.
|
|
"Can I Get Flash with that Brew?" •
L&T Ports App to Brew Mobile Platform •
What and Why - Remote Invocation |
Tanner EDA
|
|
Tanner's
line of electronic design automation (EDA) products faces stiff
competition from entrenched, high-end, high-priced tool sets. To
help its growing user base continue to use its software while
transparently taking advantage of industry-standard
verification features in a competing product, Tanner developed a
plug-in around the competing tool's published interface. Tanner
engaged venTAJA to write a technical article and e-mail
to announce the new product to its customers and the press.
|
| •
Interoperability article |
Qualcomm Incorporated
|
At the
outset of its LifeCOMM initiative, Qualcomm engaged venTAJA for
a technical article on the business model and market
opportunity in wireless healthcare and telemedicine. Interviewee
Paul Hedtke describes the need for a value chain of providers
wireless connecting the patient to different levels of health
care professionals .
|
|
The Nurse Is In. (...Your Phone.) Wireless-enabled Health Condition Management
|
[Open]
newsletter and web content
Qualcomm Developer Network
|
|
Along with
relaunching the Brew Mobile Platform®,
Qualcomm relaunched the newsletter and portal for its developer
community. The marketing team took advantage of John White's
familiarity with the platform and his contacts on the Brew MP
Engineering staff for Web and newsletter content that
spoke to the main concerns of mobile app developers: how to use
the tools, how to optimize apps and how to make money.
|
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"Write app. Optimize. Publish. Get paid. Repeat." •
Qualcomm-SouthEnd ilomilo Case Study"
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The University of Akron - e-Read Ohio
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As part of
its role in Reading First Ohio, the center at University of
Akron has created content for professional development
(training) of literacy teachers. The courseware takes eLearning
to new heights, helping instructors statewide apply
scientifically based reading research (SBRR) in assessing,
planning, and teaching in accordance with Ohio's
English-Language Arts standards. The Akron center engaged
venTAJA for an organization backgrounder and annual
report. |
| •
e-Read
Ohio Organization Backgrounder |
Cogen SA
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To kick off
its content marketing effort, Cogen engaged venTAJA to create
localization newsletter articles. The content focused on the
problems Cogen's customers face, such as translation risk,
simplified cost estimates and terminology management, and
described the company's services in terms of those problems.
Newsletter open rates reached as high as 40%.
|
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"When you manage your translations, are you also managing your terminology?" |
Brew Mobile Platform
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|
In
launching its Developer Network Web site, the Brew®
Mobile Platform marketing team sought to reach two disparate
audiences: developers unfamiliar with Brew or programming in
general who need an introduction to the platform, and veteran
developers ready to dive in and write code. The team hired
venTAJA to write content for both audiences, including
technical news articles for new developers, case studies to
spotlight successes, and What and
Why descriptions of new features and how
developers can take advantage of them.
|
|
"Can I Get Flash with that Brew?" •
L&T Ports App to Brew Mobile Platform •
What and Why - Remote Invocation |
Qualcomm Developer Network
|
|
As part of
its ongoing effort to build strong relationships with mobile
application developers, Qualcomm and Brew Managed Services
conducted a pricing study. With a major developer and publisher
of mobile games, they analyzed the effect of pricing changes on
volume and revenue, then engaged venTAJA to turn the results
into a well-documented business overview that
demonstrated the company's dedication to developers' financial
as well as technical success.
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"How Can I Price My Games to Get More Revenue?"
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[Open]
technology overviews and application notes
Tarari
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|
With IBM,
Tarari developed appliances for two industries featuring Tarari's
Encoder Accelerator card and IBM's blade servers and
workstations: one for high-speed encoding of digital media
files, and another for high-speed XML security and deep packet
inspection. Tarari then engaged
venTAJA to synthesize multiple information sources into
technical overviews of the offerings, including problems
solved, component descriptions and benefits to the user.
|
| Digital Media in a Box • XML Security in a Box |
CyraCom International
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|
CyraCom
International, the second-largest provider of over-the-phone
interpreting in the U.S., has also developed a great deal of
expertise in localizing eLearning projects, especially those
based on XML content. They hired venTAJA to turn their knowledge
into a technology guide to educate managers of Web,
eLearning, documentation and software projects on the goals,
practices and problems involved in localization.
|
|
Localizing eLearning Systems and Websites - A Manager's Guide |
Ressmoore PX
Ressmoore EDA
|
Ressmoore
(pseudonym) wanted to describe the nature of parasitic effects in
analog IC design and the company's technical approach to dealing with
them. They engaged venTAJA to interview engineers and write application
notes around their parasitic extraction tools.
|
| Modeling
Parasitics in Sub-Micron IC Designs |
Xancom - VoIP School Notification System
"Xancom"
|
School systems are adopting notifications systems to automate
the sending of messages home to students and their families, and
Xancom (pseudonym) has built a hybrid VoIP/TDMA notification system.
The Sales team needed a paper that would address the frequently asked
question, "How fast can your product call?" and they engaged venTAJA to
write a technology overview for
school district IT managers considering the service.
|
| How Fast Can You Call? |
Qualcomm - Brew Mobile Platform
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|
Qualcomm's
Brew Mobile Platform allows developers to build apps for mobile
devices. Since many of these apps have a worldwide audience, the company engaged venTAJA to write a
technology overview that explains the technical aspects
of localizing (translating) them for users in other languages.
|
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Localizing a Brew MP Application
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Tumbleweed Communications
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|
Financial
networks, healthcare providers and government agencies rely on
Tumbleweed's SecureTransport for the safe file transfer of
billions of dollars in sensitive transactions daily, often in
clustered environments. To standardize Tumbleweed's
recommendations on why and how best to cluster its servers, they
engaged venTAJA to interview internal subject matter experts and
write a proprietary technical overview piece (internal
use only) that
explained dominant clustering technologies and implementation
choices. |
| |
MediaFLO USA
| |
MediaFLO delivers television content to handsets and cell
phones across the USA from a broadcast operations center in California.
Executives and engineers conduct tours to showcase the operations
center, and MediaFLO engaged venTAJA to record, standardize and write a
combined technology overview/operations center tour script that
reconciled the technical nature of the tour with the diversity of
audiences.
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| MediaFLO USA Operations Center Tour Script |
Various Blogs
Trialpay
| |
In building up its library of educational and SEO content,
Trialpay engaged venTAJA for a blog post on conversion tactics
based on those used by leading online retailers. Trialpay's primary
customers, software developers, can benefit from embedding these
tactics in their software, business and customer service practices.
Trialpay's additional research stretched the original three points into
seven.
|
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Retail Conversion Tactics for Software Developers |
[Open]
corporate communications
Tarari
|
|
When
Tarari's CEO was nominated for Ernst & Young's Entrepreneur of
the Year award, the VP of Marketing team chose venTAJA to draft
the nomination entry. The resulting document followed the
questionnaire closely and balanced its focus succinctly (1000
words) among the company's history, technology, staff and
involvement in the community. venTAJA also wrote Tarari's entry
for the Fast Company award.
|
|
Ernst
and Young Nomination • Fast
Company
Entry
|
Qualcomm Incorporated
|
Qualcomm
consistently places in Training Magazine's Top 125
companies for employer-sponsored workforce training and
development. Its Learning Center chose venTAJA to abstract
information from dozens of departments, employee portals, course
catalogs and internal reports, and to draft a competition
entry (internal use only) to solidify its ranking.
|
| |
[Open]
employee communications
Qualcomm Incorporated
Stac
|
|
The Human
Resources team at Stac conceived the company's newsletter, and
the Technical Publications group published it quarterly. On the
company's tenth anniversary, John White interviewed executives
and founders to write an employee newsletter article with
anecdotes and recollections going back to the company's
inception.
|
|
A Look
Back on Ten Years of Stac |
[Open]
brochures, product briefs and sales collateral
Coradiant
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|
Coradiant's
network appliances offer
real-time visibility into the user's experience
of web applications.
In the evolution of their partner program, Coradiant worked with
venTAJA to develop a partner quick reference guide,
placing valuable product information at the fingertips of its
channel partners. Coradiant also engaged venTAJA to write
case studies on customers in its education segment. |
|
Partner Program Guide •
Case Study - Educational |
Tarari
|
|
Tarari's
marketing team prided itself on rapidly delivering product
information for use by account managers, journalists, Web
marketing and analysts. The team relied on venTAJA's ability to
translate technical advantages into user benefits and entrusted
venTAJA with writing the content for a series of product
briefs and datasheets on several lines of acceleration
products.
|
|
XTM Product Brief •
Publish/Subscribe Product Brief |
Intertek NSTL
|
|
Intertek
NSTL provides testing services to mobile application developers.
When it commercialized its own internal tool as appRELAY Test Center,the
company hired venTAJA to write a hybrid, business- and
technology-focused white paper on the Software-as-a-Service
(SaaS) offering. venTAJA also created Web and e-mail marketing
content to roll out the service to new prospects and existing
customers. In the
first month of syndication, over 2,000 visitors downloaded the
paper. |
|
Making Mobile
App Testing Easier •
Web and E-Mail
Marketing Content |
Parapet Security
|
|
Parapet
Security, a consultancy specializing in security for enterprise
networks and call centers, worked with venTAJA in the creation
of its initial brochure and Web content to describe its
services and launch the company. |
| •
Services Overview |
[Open]
webinar/presentation conversions
Tarari
|
|
Like many
technology companies, Tarari discovered early on that its most
valuable content was inside the heads of its engineers and
product managers. While these people rarely have time to stop
and write a paper, they are constantly creating and delivering
presentations. Tarari engaged venTAJA to record and convert
presentations into white papers, getting rich technical content
out of people's heads and into print.
|
| •
Hardware
Accelerator Method and Experience |
Lionbridge Technologies
|
|
A senior
vice president at Lionbridge created a series of presentations
on trends in translation/localization and delivered them at several conferences and webinars. As a way of making this
valuable content available through even more channels, the
marketing team engaged venTAJA to convert the presentations and
webinars into thought-leadership white papers for
broader audiences in the industry.
|
|
The Future of Localization - A Varied Spectrum of Service Models |
Venga Corp
| |
Venga Corp builds custom localization teams dedicated to each
client's international Web, software and documentation projects. The
company engaged venTAJA to convert its presentation on how to
manage localization in the agile development environment from slide
deck format into a "red paper" (pending publication) for distribution
from its website and to customers, prospects and industry influencers.
|
| Localization
in the Agile Environment |
Lionbridge Technologies
St. Augustine High School
[Open]
technical documentation and user guides
Qualcomm - Brew Mobile Platform
Nefsis Corporation
Nik Software
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|
Nik's
Dfine product reduces noise and optimizes detail in digital
images. In updating the documentation, the product manager wrote
a draft of the user guide and quick start guide, then asked venTAJA to edit the documents professionally and take them to
their final, production versions.
|
| •
Dfine 2 User Guide
(2.6MB) |
Lindows
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|
LindowsOS is a desktop Linux that prides itself on ease of use.
Lindows.com engaged venTAJA to write and lay out the procedures
required for the most common tasks faced by new users. The
result was a successful fusion of FAQ and QuickStart with
step-by-step descriptions of what users could do with LindowsOS
and how they could do it. The guide accompanied all copies of
LindowsOS sold at retail. |
| •
QuickStart Guide (1.3MB) |
Remedy Corporation
|
|
As
Remedy's consulting international product manager, John White of
venTAJA condensed a wide variety of real-life scenarios and
published the answers to Frequently Asked Questions. This
document helped Remedy's overseas sales organizations
understand and demonstrate the company's commitment
to taking
worldwide markets seriously. |
| •
International
Product FAQ |
Qualcomm - BREW
 |
Qualcomm localizes the Web site for its BREW development
platform in the languages of its most important developer
communities. venTAJA managed the localization process and
provided a written Q&A to
Global by Design, a leading Web globalization resource, on
the advantages and difficulties in creating and maintaining a
global Web presence. |
| •
Global by Design Q&A |
Brew Mobile Platform
|
|
In
launching its Developer Network Web site, the Brew®
Mobile Platform marketing team sought to reach two disparate
audiences: developers unfamiliar with Brew or programming in
general who need an introduction to the platform, and veteran
developers ready to dive in and write code. The team hired
venTAJA to write content for both audiences, including
technical news articles for new developers, case studies to
spotlight successes, and What and
Why descriptions of new features and how
developers can take advantage of them.
|
|
"Can I Get Flash with that Brew?" •
L&T Ports App to Brew Mobile Platform •
What and Why - Remote Invocation |
|
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